After my last post about systems and empathy in coworking spaces, a few people reached out to share their own experiences. It struck a chord, and here’s why.
There’s a common belief in our industry that every member’s experience should be bespoke, especially during onboarding. The thinking goes: our space is built on human connection, so everything should feel handcrafted, personal, one-of-a-kind.
And honestly? I understand where that comes from: genuinely caring about members. That instinct is a good one.
But without systems behind it, that intention quickly starts to break down.
Information ends up living in one person’s head. Onboarding starts to vary wildly depending on who’s working that day, and things get missed – not because anyone stopped caring, but because there’s no consistent thread to follow.
It’s hard to bring new team members up to speed because nothing is clearly documented, and over time, spaces struggle to grow because they can’t replicate what makes them work so well in the first place.
And when that key person leaves? There’s a hole that’s very hard to fill.
The irony is that trying to make everything bespoke often produces the opposite of what operators intend. Members receive an inconsistent experience, the team carries invisible weight, and reputation quietly suffers.
The personal touch isn’t lost when you systemise it. It’s the first thing you lose when you don’t.
Capturing the right information with a consistent process behind the scenes frees up your team to be present with members – to have the conversations, notice the details, and make the connections. The system holds the structure so the humans can hold the relationship.
Bespoke and systemised aren’t opposites. The most personal spaces I’ve seen are also the most organised ones.
A simple test: write down your onboarding process from memory, step by step. Now ask your team members to do the same. Do they match up? If you’ve written something different, that’s worth paying attention to.
What does onboarding look like in your space – is it documented, or does it live in someone’s head?